Program:

Day 1

Teacher: Danilo Curotto - Head of PrimoPiatto School

09.00 am presentation of teachers and course

• The importance of marketing in business strategy
• Marketing applied to the fresh pasta shop
• Marketing applied to the restaurant with a pasta menu
• The Baker's Syndrome in a pasta shop and how to avoid it

1.00 pm lunch

2.00 pm Case Histories experienced at an international level

4.00 pm question time

Day 2

Teacher: Alex Deplano - CEO GruppoMisto Comunicazione

09.00 am presentation of teachers and course

• Imagining your own pasta business
• Some numbers on Italian pasta in the world
• The first valuable investment: the brand, research, construction and positioning

1.00 pm lunch

2.00 pm

• Building product storytelling on the entrepreneur
• Knowing the market: tools, actions and strategy
• Successful Case Stories
• Short note on generative AI in Lead Generation campaigns

4:00 pm question time

Day 3

Teacher: Rafaella Cittadini - Pastainmymind

9:00 am presentation of teachers and course

• The new trends in the world of pasta.
• Getting to know the guests, with a brief discussion based on their origin, to understand what their needs are. Survey to find out if they know about colored pasta and pasta design.
• How and why to approach pasta design techniques.
• Which colors and how to use them: how to stimulate perception, through knowledge of the use of proportions.

1:00 pm lunch

2:00 pm

• Small introduction to Pasta design, materials, choice of colors and combinations, to achieve the desired results.
• Which colorants to use: natural, what they are and how to obtain them
• What are the potentials, who is this product aimed at.
• Positioning on the market.
• Costs in terms of processing and production times.
• Closures and alternative formats
• Demonstration

4:00 pm Question time

Costs:

The courses will take place in Italian and in foreign languages.